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Indian startup gains ground in UAE

The Fish Site
by The Fish Site
7 December 2020, at 2:19pm

FreshToHome is raising support from the Abu Dhabi Investment Office (ADIO) for activities including the development of its “nano farm aquaculture technology”.

FreshToHome sells a variety of seafood including farmed pangasius, salmon and carp
FreshToHome sells a variety of seafood including farmed pangasius, salmon and carp

The India-based online fresh fish and poultry delivery startup aims to increase food security in the emirate.

“At FreshToHome, we use cutting-edge research in AI and precision aquaculture for furthering food security in a sustainable manner while also giving better value to consumers, fishermen and farmers,” said Shan Kadavil, CEO and co-founder of FreshToHome.

“To this end, we intend to bring our US patent pending AI-powered virtual commodities exchange technology, our e-grocery platform and our nano farm aquaculture technology to Abu Dhabi, enhancing food production and distribution for the region. ADIO has been a terrific partner to us and we are thankful for their support in helping us be part of the vision,” he added in a press release.

Dr Tariq Bin Hendi, director-general of ADIO, said: “The rapid growth of Abu Dhabi’s AgTech ecosystem is giving rise to new technologies supporting the advancement of the agriculture sector in the emirate, region and beyond. We have created an environment where innovators are supported to turn their ideas into reality. FreshToHome is part of a thriving network of AgTech companies, farmers and other agriculture players in Abu Dhabi, where its expertise will contribute to the overall capabilities of the ecosystem, while also benefiting from partnerships, opportunities and support to fuel its next stage of growth. We look forward to working closely with FreshToHome in the coming months to create new innovations that will advance our goal of turning the desert green.”

FreshToHome recently raised $121 million – India’s largest Series C investment in consumer tech – from sources including the Investment Corporation of Dubai (ICD), Investcorp, Ascent Capital, DFC , the Allana Group and Iron Pillar.