Aquaculture for all

Fish. Feed our Future Campaign to Focus on Health Benefits of Seafood

Sustainability Marketing Economics +5 more

UK - The consumer campaign, Fish is the Dish is celebrating its second birthday with the launch of a new focus for the campaign to strengthen its efforts in engaging with more consumers.

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To date, the campaign website has had over 1 million views, with an overall reach of over 31 million on its Facebook page alone.

Building on this success, ‘Fish is the Dish’ is set to move to a more emotionally driven rationale that aims to capture the imagination of families and encourage them to ensure fish a regular fixture in their weekly menus.

The Seafish ‘Fish is the Dish’ initiative was designed as a hard-working digital campaign to showcase to mums and families that fish is a healthy, quick and easy choice to feed the family.

Since its launch in October 2011 it has enjoyed increased success year on year with the number of twitter followers well on the way to 8000 and over a million views of

After undertaking extensive research and reaching out to consumers for their feedback, the team have now evolved the campaign in a direction that celebrates families and child development.

‘Fish. Feed our future’ focuses on the positive benefits of a healthy diet, rich in seafood, which can help in creating healthy, happy, inquisitive children.

Seafish is looking for the highest levels of engagement with consumers and industry as it moves into its third year.

The ‘Fish is the Dish’ team is urging the seafood industry to get behind the campaign as Karen Galloway, Head of Marketing at Seafish explains: “We have enjoyed great success so far but it’s time to up the ante and make as much of an impact as possible. We are looking for industry partners to work with us in spreading the word, whether this be through events, sharing resources or a collaborative approach online. We see so much potential in using this campaign to support seafood companies in engaging with their consumers.”

All members of industry who would like to find out more and get involved with the project should contact Heather Middleton of Seafish: or through the website:

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