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Convenience packaging to drive $8bn demand by 2011

by the Fish Site Editor
09 April 2007, at 1:00am

US - US demand for packaging used for meat, poultry and seafood will exceed $8.1bn by 2011, partly driven by the trend towards convenience food, according to industry analysts.

The report, by the Freedonia Group, gives processors an insight into how the markets are predicted to grow in the near future.

By 2011 packaging will be used to ship $165bn of meat, poultry and seafood, compared with an industry worth $112bn a decade ago.

Consumer trends towards healthier eating are expected to push packaging for poultry by 4.5 per cent each year to $2.9bn by 2011, while during the same period seafood applications will also growth in demand by 4.5 per cent year reaching $715m, the report claims.

The lower cost of poultry compared with beef, combined with a predicted stream of higher-margin products designed for growing consumer demand for food packaged in convenience, and therefore smaller, portion are expected to fuel growth. The increasing use films for modified atmosphere packaging (MAP) is also a factor.

The perceived health benefits of fresh and frozen fish, along with revised nutritional recommendations issued by the government in 2005, is encouraging increased seafood consumption and so will drive packaging demand in this area too, claims Freedonia.

Where demand for flexible packaging, in the shape of pouches and films, increases above the average rate, the growth in this area will moderated by slowing growth for metal cans and boxes.

Source: FOODnavigator-USA.com

the Fish Site Editor