The Council plans to develop a new Canadian lobster brand for use in both domestic and international markets by partnering with Revolve Branding, a recognised branding agency.
The project will focus on lobsters superior quality, delicious taste and year-round availability, in-order to define a Canadian lobster brand identity.
“We are extremely pleased to have the chance to work with one of Canada’s premiere branding agencies to develop a strong brand identity for Canadian lobster,” said Geoff Irvine, Executive Director of the Lobster Council of Canada.
“A national brand identity will highlight Canada lobster’s many strengths including the coastal waters where it is harvested, the thousands of inspiring harvesters and their families, and the value that Canadian lobster has in the global marketplace,” continued Mr Irvine.
The Canadian lobster brand identity will be developed following in-depth consultations with key industry stakeholders on a regional, national, and international level. The brand identity will support both live and processed lobster and leverage current marketing efforts by Canadian seafood companies and organisations.
“Canadian lobster is currently at a critical point in its continued growth and evolution. Strengthening the Canadian lobster brand in domestic and international markets will require a unique and compelling brand identity,” believes Nelson Angel, President and Senior Brand Strategist of Revolve Branding Inc. "The Revolve team and I are very excited for the opportunity to help fortify a truly authentic Canadian brand icon and key driver of the Canadian economy.”