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BioMar Consolidates In Western Mediterranean


EU - BioMar Group has integrated the management of its two factories in Spain andFrance in a move to increase competiveness and simplify the organisation.

Carlos Diaz, Vice President of BioMar Continental Europe, explains: "The move is a natural extension of the integration process we have done between the former Provimi Aqua factories and the original BioMar factories after the acquisition of Provimi Aqua in 2008.

"We expect that the joint management of the two factories will bring us further synergies both in terms of improved capacity utilisation and in terms of liberating resources for product development, which will make us even more competitive in a market, where consolidation is progressing also among our customers."

The organisation of BioMar West Med will be headed by Francois Loubère, until now Managing Director of BioMar France, and as a result, Enrique Alvarez, previously Managing Director of ProAqua and later BioMar Spain will leave the BioMar Group. A joint management team for the two factories will be announced in the coming weeks.

"Both factories increased volumes significantly in 2009, but we need continuously to improve efficiency and the current very high price levels on some of the key raw materials also stresses the importance of being able to adapt feed recipes quickly to the changing reality of the market.

"Therefore we need a very lean organisation, but this does not mean that we will go on compromise with the service to our customers – actually we want to give even more emphasis to our ability to provide relevant technical support to our customers," concludes Mr Diaz.

The West Med market area of BioMar comprises all Mediterranean countries from Croatia to the Atlantic including the countries in North Africa. Contact information for BioMar sales offices in the region is unchanged.