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Xyrex Expands Product Range In Viet Nam

by the Fish Site Editor
19 August 2011, at 1:00am

GLOBAL and VIET NAM - DKSH, the leading Market Expansion Services Group with a focus on Asia, and Xyrex Ltd, a part of the EFH Group and leading manufacturer of cutting edge products for the fishing, seafood processing, and aquaculture industries have entered into an exclusive distribution partnership for Viet Nam.

The companies have signed an agreement that covers the distribution of the entire Xyrex product range in Viet Nam.

DKSH runs a dedicated sales and marketing organisation in this market, offering first-class Market Expansion Services with the capability to effectively distribute Xyrex across the industry.

The Xyrex product range (Xyrex Prawnfresh, Xyrex Ice-Active, Xyrex P3-Plus, Xyrex U500, Xyrex Xyresan) is specially designed to slow down bacterial spoilage in finfish and melanotic blackening in crustaceans, ensuring seafood that is fresher and has a longer shelf life.

Fully approved by a number of leading regulatory authorities, the products can significantly increase the value of harvested fish and shellfish.

DKSH has been active in the Viet Nam seafood industry for several decades. The Swiss-based Market Expansion Service leader has very strong relationships with Vietnamese seafood processors and is highly committed to provide safe and high-quality seafood processing and sanitation ingredients to the market.

John Davis, Director of Xyrex Ltd, said: “The collaboration with DKSH marks a significant point in our strategy for growth in aquaculture, and we look forward to a mutually successful relationship with DKSH and growing our market share in Viet Nam.”

the Fish Site Editor