The community outreach brochure shows through a clear visual display the kind of reach salmon farming businesses and suppliers have across Vancouver Island, into the mainland and even across the country.
"We stress the importance of three pillars of sustainability: environmental, social and economic - this economic activity is providing stability for communities by offering steady, year round work for people of many different backgrounds," said Mary Ellen Walling, Executive Director of the BCSFA.
The new pamphlet - which also seeks to answer some questions about salmon farming and direct people to where they can find more information - will be distributed within the industry's operating communities in the coming months. It will also be used as a handout during events the BCSFA is involved in.
"The people working in salmon farming know about our good work - with this publication we hope to educate others as well," said Ms Walling.
This publication is one of the many ways the BCSFA seeks to increase public awareness of their business - they also participate in regular food shows, host a public tour programme and maintain the bcsalmonfacts.ca website where people can discuss the industry.
To get copies of the new brochure, contact the BCSFA office at 1-800-661-7256 or info@salmonfarmers.org
To see the community brochure, click here.
Salmon Farmers Publicise Their Influence
CANADA - British Columbia Salmon Farmers Association (BCSFA) is highlighting the contribution it makes to coastal communities through its latest informational pamphlet.
