Not only will the salmon farming company be helping clear debris from coastlines across Shetland, Orkney and the Scottish mainland, but each participating team will also give a £100 donation for the local cause of their choice.
This year’s event, which runs from Friday 20 to Sunday 29 September, stands to be the company’s biggest effort yet, with 16 beach cleans registered so far.
Among these are three in the Highlands, all of which will be community events, open to anyone who can spare an hour or two to support a great cause.
Spearheaded by Kishorn farm manager Iain Flack, they will take place on Saturday 21 September, from 12.30-2.30pm.
Flack said he and his team had a vested interest in protecting the coastal environment, noting: “It’s not a question of engaging with the local community, we are part of the local community. The majority of the farm team live in and around the area so it’s only natural that we want to look after it. The more of us locally who pitch in, the bigger the difference we’ll make.”
As is core to the Great British Beach Clean, each participating team will record the nature and volume of the debris removed from a 100 m stretch of shoreline and submit the details to the MCS national database to help inform activity and shape policy.
The beach cleans are part of a wider initiative by the company and Scottish salmon farming sector to keep Scotland’s beaches free of marine litter by recovering any items, regardless of their origin.