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New Seafood Labelling Guide Launched

The Fish Site
by The Fish Site
9 November 2011, at 12:00am

GLOBAL - A new seafood labelling guide has been launched by seafood experts Marie Christine Monfort and Pascale Baelde. The guide aims to help consumers understand how and why seafood labelling can benefit them.

The guide, titled 'Why and How label seafood? A Practical Guide', will help in a practical way all those seeking to better understand whether and how labels can benefit them.

In absolute terms, and from an economic viewpoint, there is not one approach to labelling that is better than the others; there is just one that is better suited to the specificities of your situation. Our goal is to guide you in the jungle of labels, helping you ask the right questions and gain precious time in your decision making, said the authors.

With France being the largest importer of seafood in Europe, the guide bases its analysis on the much diversified and highly competitive French market as an indicator of trends in marketing strategies in other European countries.

The guide is unique as it takes the point of view of the enterprise seeking to label its products.

The authors comment: It does not review the performance of labels with regard to their objectives and standards. It does not check whether MSC is really good for the planet or whether the Label Rouge really tastes better. It helps the enterprise select the scheme that will best reflects its values and match its needs and the needs of its targeted clients.

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