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First Nation in Aquaculture Deal with Thrifty Foods

CANADA - Pentlatch Seafoods Ltd, a K'mox First Nation owned and operated shellfish aquaculture company, is launching a Province-wide premium shellfish programme featuring their proprietary 'Kama Gway' brand of premium oysters and clams with all 23 retail food stores of the British Columbia food retailer Thrifty Foods.

The launch is scheduled to begin today Wednesday 21 July with a live 'on-air' interview by CFAX's Joe Easingwood with Richard Hardy of Pentlatch Seafood Ltd and a representative of the Ministry of Environment Oceans and Fisheries Branch.

Following the radio broadcast will be a live performance of the 'Kumugwe' K'ómox First Nation dancers, Komo Gway product demonstration and official opening of an extensive, week long, launch and marketing campaign at the Admirals Walk Thrifty Foods store in Victoria.

A similar launch, First Nation dance and product demonstration will also be performed at the Courtenay Thrifty Foods store on Thursday and at Campbell River's Thrifty Foods store on Friday.

"This is a unique moment for our First Nation, the aquaculture industry and food retailers in Canada," said Richard Hardy, K'6mox First Nation, Pentlatch Seafood Ltd.

"Our relationship with Thrifty Foods is one that we are very excited about as they are leaders in promoting sustainable, local and ethical food production in British Columbia.

"We believe, from what we have seen and heard, that they have a strong sense of family and community as well as a respect for our traditions and a commitment to local food producers.

"They have positively responded to the quality of our Komo Gway oysters and clams and our commitment to sustainable growth and future goals. We hope to be their shellfish supplier of choice for years to come."

the Fish Site Editor

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