Aquaculture for all

Consumers show a growing appetite for seafood snacks

Atlantic Salmon Processing Consumer +4 more

Norwegian Seafood Council (NSC) research has revealed that 75 percent of seafood consumers prefer retailers that offer a wide assortment of seafood.

A selection of seafood snacks.
Consumers are showing a growing appetite for seafood snacks, according to new research

This demand for variety, alongside rising demand for healthy proteins and on-the-go is explored in greater detail in the first article in its fresh new insight series by the NSC.

Detailing growth in snacking and rising demand for convenient and healthy sustainable proteins, the NSC provides examples and analysis on how the seafood industry is adapting.

In retail, this is evident in the popularity of high protein, healthy snacks like fish jerky. Subscription-based meal kits, which boomed during the pandemic continue to show growth. And retail is capitalising on the increase in meals consumed at home, with upmarket meal kits and frozen innovations. Meanwhile, pioneering brands are premiumising seafood classics with lavish packaging and well-orchestrated social media campaigns.

Salmon has been a winner for food operators over the last decade – from sushi to sashimi to poké. Furthermore, the poké bowl trend has gripped the global market, offering convenient, grab-and-go options, which satisfy health as well as offering greater customisation.

The first of four in the series, the article expands on key themes from the NSC’s latest trends report: Oceans of Change: seafood trends from 2024. It also features exclusive data from the NSC’s most recent Deep Dive reports, which track the buying behaviour and changing attitudes of around 18,000 consumers across 17 different countries.

Lars Mokness, NSC global consumer analyst, said in a press release: “We’re continually tracking market data to help our partners adapt their businesses and to predict new dynamics in the seafood market. Our latest trends report revealed several fascinating, interconnected themes, which illustrate the intersection of consumer trends and industry developments. We’re delighted to be publishing these in our new Insight Section, giving seafood companies the opportunity to explore them in greater detail.”

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