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Alaskan Fishermen Bring Local Flavour With Website

US - Coinciding with National Seafood Month, the Alaska Seafood Marketing Institute (ASMI) has launched a new consumer website.

The website, www.wildalaskaflavor.com gives seafood lovers a behind-the-scenes peek into the lives of the men and women who harvest wild Alaska seafood.

"We want to showcase Alaska's fishing families who make their living from the sea in Alaska," said Ray Riutta, Executive Director of ASMI.

Photos of real fishermen and women answer the growing question consumers have about where their food comes from, and who is catching it. Interviews about the importance of sustainability show that supporting Alaska seafood is more than just fish. It is ensuring that a way of life that can continue for generations.

Playing on the themes of fishermen and flavour, some of the nation's top chefs, including Jason Wilson, Michael Cimarusti and Robert Wiedmaier, tell why they love working with Alaska seafood, having each experienced the Last Frontier and its wild fisheries in person. Other features at www.wildalaskaflavor.com include in-depth species profiles, and a downloadable Alaska seafood widget.

For more than 50 years, Alaska has been dedicated to sustainable seafood, according to a press release of the Alaska Seafood Marketing Institute. It is so essential to our way of life that our Constitution has a mandate that 'fish ... be utilised, developed and maintained on the sustained yield principle."

The seafood industry is Alaska's largest private sector employer. As a result, Alaskans understand the need to protect the fisheries and surrounding habitats for future generations. They are proud of their leadership in sustainable management, which has led to an ever-replenishing supply of wild seafood for markets around the world.

the Fish Site Editor

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