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Mainstream Canada Begins Trial to Defend Reputation

Salmonids Post-harvest Politics +2 more

CANADA - In response to a prolonged attack on the company and its employees, Mainstream Canada is defending its reputation against what it calls unfounded and irresponsible accusations by an anti-salmon farming activist.

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The trial began 16 January, 2012. Before the trial Mainstream Canada commented: "We will defend the reputation of our company, which is proud to be the first salmon farm in the world to be certified to the Aboriginal Aquaculture Association's Aboriginal Principles for Sustainable Aquaculture standard and the Global Aquaculture Alliance's Best Aquaculture Practices new standards for farmed salmon."

"Mainstream Canada operates under some of the strictest regulations in the world that govern the aquaculture industry. There are currently 73 pieces of federal and provincial legislation that regulate every aspect of the business, from environmental protection to fish health to food inspection for human consumption. Canada is also a signatory or member to several different international agreements or organisations which affect aquaculture."

"Mainstream Canada's focus is on sustainable aquaculture. Our employees are proud of our reputation for producing quality salmon, and our respect for the local environment and the communities in which we operate."

"While healthy debate on issues is a vital part of healthy communities, false and injurious statements are detrimental to these values and harmful to the interests of a free and democratic society. Mainstream's legal arguments will show that the damaging allegations published by the activist are malicious and unsupported by facts or fairness."

The statement of claim filed by Mainstream in the BC Supreme Court on 15 July, 2011, was due to the use of anti-fish farm graphics that mimic health warnings on cigarette packages by activist Don Staniford.