The campaign is to promote sustainable fishing across Europe at an event in Hamburg's International Maritime Museum, co-hosted by the city's mayor, Olaf Scholz.
The event builds on the momentum of the reform of the Common Fisheries Policy which came into force in January 2014.
The overall objective of the new Common Fisheries Policy (CFP) is to make fishing sustainable. This message is taken up as the core principle of the Inseparable campaign which provides practical information to European consumers and other market actors on how they can eat, buy, and sell sustainable fish.
Speakers at the event include Ulrike Rodust, who led the European Parliament's negotiations during the CFP reform discussions, and Maria Flachsbarth, Parliamentary Secretary of State, Federal Ministry of Food and Agriculture of Germany.
The event will be attended by representatives from industry, non-governmental organisations, consumer groups, academics, chefs and other key stakeholders.
The campaign's hub will be online through a dedicated website.
