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Hilton to Serve MSC Certified Sustainable Cod Across Europe

Cod Sustainability Economics +3 more

GLOBAL - Hilton Worldwide has become the first global hotel company to serve Marine Stewardship Council (MSC) eco-labelled and certified cod in its restaurants in 41 properties across the UK, Netherlands and Belgium.

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These properties have achieved MSC chain of custody certified status, and Hilton’s 41 remaining luxury and full-service owned, leased and managed properties in these countries are on track to receive MSC chain of custody certification by 2017.

This landmark step is part of Hilton’s strategy toward more responsible and sustainable sourcing around the world. Last April, the company implemented a shark fin ban across all restaurants and F&B facilities globally, and in March this year, Hilton Singapore became the first hotel in Asia to achieve MSC chain of custody certification.

Maxime Verstraete, vice president, sustainability, Hilton Worldwide, said: "Today’s announcement is part of our long term commitment to responsible sourcing while at the same time maintaining the highest culinary standards. Seafood is a popular choice with our guests, and it’s critical that we include sustainable fishing practices in our sourcing strategy if it is to remain available in the future. With clear MSC labelling now on our menus in 41 restaurants in the UK, Netherlands and Belgium, we are giving our guests more and more sustainable seafood choices.”

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