The government's latest bid to confront rising prices consists of about a dozen mobile fishmongers selling cheap haddock in poor neighbourhoods near the capital, Buenos Aires.
Trucks decorated with blue waves and the slogan: &lsquot;Now There's Fish for Everyone&rsquot; are pulling up beside local parks. They have been greeted by thousands of people, who stand in long lines to take advantage of steep discounts.
Argentines are the world's biggest consumers of beef and many profess to not liking fish. But with beef prices up 30 per cent over the last three months alone and the subsidised haddock, selling at around half the normal price, the fish is hard to refuse.
Under cloudy skies, hundreds flock toward the trucks as they roll into Ituzaingo, on the western edge of Buenos Aires, where many families can no longer afford steak.
There are grumbles about the quality of the fish, which is presented in brick-like squares, and complaints about having to wait for hours as around 5,000 people line up over the course of the day.
"It has a weird colour, but what do I know?" one woman told reporters upon receiving her portion.
Argentine Govt Fights Inflation With Discount Fish
ARGENTINA - While most countries use fiscal and monetary policies to control inflation, Argentina has rolled out a fleet of fish trucks to ease the pain of consumers whose food bills are increasing every month.