The aquatech platform uses satellite remote sensing and artificial intelligence technologies to enable market linkage for stakeholders in the fish and shrimp farming industry. Additionally, the company gives assistance to farmers, giving farm advice and access to feeds and other inputs through its AquaPartners scheme, providing an important point of contact for aquaculture producers.
Announced today, Aquaconnect’s foray into two new markets - West Bengal and Uttar Pradesh - seeks to fortify its presence across six major aquaculture production states, including Andhra Pradesh, Tamil Nadu, Odisha and Gujarat. This move is in line with Aquaconnect’s goal of optimising its service offerings with the aim of enabling market access for farmers to purchase innovative farm input brands.
Through the expansion, the aquatech company also seeks to increase its presence in the pre-harvest aquaculture value chain by tripling its AquaPartners network by the end of this year, amplifying its impact across India with a strong ground network.
Following the expansion, Aquaconnect’s sphere now extends to nine districts in West Bengal, and spans eight districts across Uttar Pradesh.
“West Bengal is the second-largest fish-producing state, contributing approximately 14 percent to India’s total production, and Uttar Pradesh follows closely as the third-largest with a seven percent contribution. Despite India being a leading seafood exporter, the domestic market is ripe for disruption. Expanding into these states is a strategic move to address this untapped potential. It aligns with our vision of establishing the largest aquaculture platform through our robust phygital distribution network,” said Karthivelan Selvaraj, chief operating officer at Aquaconnect, in the announcement.
“Combining satellite remote sensing technologies with artificial intelligence and amplifying our AquaPartners network, we are committed to bring transparency in the aquaculture value chain and enabling market linkage between stakeholders. By pioneering this transformative approach in these states, we are making a significant stride towards creating a more interconnected and streamlined ecosystem,” he added.