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Start-up to launch salmon range that is locally sourced and sustainably farmed

30 January 2019, at 3:20pm

A new brand of Atlantic salmon forges a new path in sustainable fishing, citing continued pressure on marks like MSC-certified

Pure Salmon will offer a range of premium products, starting this spring with smoked salmon. The company has pledged to be locally sourced and sustainably farmed close to where the products will be consumed – as well as free from any microplastics, chemicals, pesticides, antibiotics, mercury and pollutants.

Stephane Farouze, chairman and founder of 8F Asset Management – the company behind Pure Salmon – said: “We’re delighted to be launching what is the most exciting global development in land-based Atlantic salmon farming. Pure salmon is not only healthy and delicious, it is an excellent choice in a resource-strained world, where producing sustainable food without further damaging our oceans is paramount.”

Read the full story at: FoodBev Media