Pure Salmon will offer a range of premium products, starting this spring with smoked salmon. The company has pledged to be locally sourced and sustainably farmed close to where the products will be consumed – as well as free from any microplastics, chemicals, pesticides, antibiotics, mercury and pollutants.
Stephane Farouze, chairman and founder of 8F Asset Management – the company behind Pure Salmon – said: “We’re delighted to be launching what is the most exciting global development in land-based Atlantic salmon farming. Pure salmon is not only healthy and delicious, it is an excellent choice in a resource-strained world, where producing sustainable food without further damaging our oceans is paramount.”
Read the full story at: FoodBev Media