At a glittering ceremony at The Grocer Own Label Food & Drink Awards 2014 in London last Friday (16 May), Lidl Deluxe Mussel & Smoked Salmon Chowder produced by SSMG won Gold in the Ambient and Chilled Soups Category. The judges said the chowder had ‘excellent flavour and texture’.
Attractively presented in a 350g pack, the product features mussels and smoked salmon in a creamy white sauce.
Another SSMG ready meal, Lidl Deluxe Scottish Rope Grown Mussels in Chorizo Sauce (450g) was short-listed in the Fish Ready Meals Category.
The judges look at taste, content, appearance, packaging, labelling and value for money when selecting the winners, as well the innovation incorporated into the development of the product.
Stephen Cameron, managing director of SSMG, said: “We are thrilled to have won such an important award, which provides direct recognition of the innovation that is such an integral part of our business. We believe there is considerable potential to further develop the shellfish category with exciting new products.”
