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NZ King Salmon A Hit In Oz

Economics +1 more

NEW ZEALAND - NZ King Salmon has been a popular choice in Sydney, as sales have soared over the last three months, making it the brand's thrid biggest customer in Australia.

NZ King Salmon has been supplying salmon to Austrlia for ten years, but only since March has Sydney Fish Market been stocking Regal’s King Salmon and sales have been nothing short of spectacular.

The company’s CEO Grant Rosewarne says years of hard work and investment in both the King salmon species and offshore markets are now paying big dividends for New Zealand.

"During March and April we tripled sales to the Sydney Fish Market and we expect them to have quadrupled by the end of May," he said.

“King salmon has twice the Omega 3 levels of the Atlantic salmon and is a superior tasting fish. We have been consistent in conveying these messages in international markets and particularly in Australia where King salmon is up against the Atlantic species farmed in Tasmania,” Mr Rosewarne added.

Sydney Fish Market managing director Grahame Turk said: “We are delighted to be able to offer Regal King Salmon products in the market and they are showing exceptionally strong results both amongst consumers and with professional cooks."

NZ King Salmon exports 45 per cent of its production with around 35 per cent of that going to Australia.