New Website Locates Sustainable Seafood Supplies

The site currently carries over 300 different products from 130 suppliers, offering sustainable versions of a variety of different species including shrimp, tuna, salmon, pollock, and tilapia- the top five most consumed types of seafood in America.

"It's been difficult to find sustainable seafood at the right commercial quantities," said Richard Boot, Founder & President of FishChoice.com. "FishChoice.com provides a business solution to an environmental problem by creating a crucial link in the supply chain to connect buyers and sellers of sustainable seafood."

Boot is also a former chef and Director of Operations for a sustainable fishery advocacy group where he worked extensively with seafood distributors, retail buyers, fishermen, and environmental NGOs.

FishChoice.com works with the six leading ocean conservation organizations - Marine Stewardship Council, The Monterey Bay Aquarium's Seafood Watch Program, Blue Ocean Institute, New England Aquarium, FishWise and SeaChoice - to have access to the most current seafood rankings and certifications available. FishChoice.com will find listings of companies that fish for, farm or process products that meet the rankings or certifications.

Detailed product information - including supplier name, contact information, product forms, catch methods, gear or farm type, delivery information, and more is listed on FishChoice.com. This information is collected by Sea Fare Group Inc., a respected seafood consultancy organization based in Seattle, Washington. As users grow, the inventory on the site will grow. Users can request that FishChoice.com locate items to meet their needs and suppliers can submit their products for inclusion.

More than 90% of consumers polled said "it is important for the food industry to be more proactive in addressing environmental concerns," according to the Food Marketing Institute's consumer survey.