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Food Labels To Be Clearer For Consumers

Marketing Economics Food safety & handling +2 more

EU - Food shoppers will be able to make better informed, healthier choices as the result of new EU food labelling rules approved by MEPs on Wednesday, according to the European Parliament.

Labels will have to spell out a food's energy content as well as fat, saturated fat, carbohydrate, sugar, protein and salt levels, in a way that makes them easy for consumers to read.

German MEP Renate Sommer, who led Parliament's team in successful negotiations with the Council, said in the debate ahead of the vote: "Despite political and ideological differences in the EP, despite national ideological convictions, we have come up with a good compromise.

"The new rules are supposed to provide more and better information to consumers so they can make informed choices when buying. But is more than that: the food industry should benefit too. There should be more legal certainty, less bureaucracy and better legislation in general. (...) this is very important for SMEs (...) more than 80% of the European food sector is SMEs."

Meurig Raymond, the US National Farmers' Union deputy president, said it was a significant move to give consumers clear and honest information about the origins of their food.

“With mandatory country of origin labelling finally extended to lamb, pork and poultry, all British consumers will at last know where their fresh meat comes from,” said Mr Raymond.

“We have been lobbying tirelessly in the UK, Brussels and Strasbourg for this result talking to UK MPs, MEPs, government officials, the WI, the food industry and European Commission officials.

Under the terms of the report the Commission must submit a report within two years to examine extending mandatory country of origin labelling to meat used as an ingredient in processed food.

Within three years the Commission must examine the same question with regard to other types of meat as well as milk, milk used as an ingredient, unprocessed foods, single-ingredient products and ingredients that represent more than 50 per cent of a food.

Mr Raymond added: “There is more work to be done to make sure origin labelling is extended to processed meats and dairy products. Although there has been some significant progress made by many retailers and manufacturers in the UK to improve their labelling voluntarily, it is still not universal and consumers are still being confused and misled.

“We will continue to push hard for mandatory country of origin labelling on processed meat and dairy products.”

Under the new rules, the energy content and amounts of fat, saturated fat, carbohydrates, sugars, protein and salt must all be stated in a legible tabular form on the packaging, together and in the same field of vision. All this information has to be expressed per 100g or per 100ml. It may also, in addition, be expressed per portion.

Currently all ingredients - including allergenic substances - must be indicated on the labels of pre-packed foods. In future it will be easier for consumers to see if a product contains allergenic substances, as they will have to be highlighted in the ingredient list. Shoppers will thus be able to see information on allergens at a glance.

The new rules also state that information on allergens must be given for non-packaged foods, for example on food sold in restaurants or canteens. Member States may themselves decide how the information is to be made available to consumers.

Under existing EU rules, the origin of certain foods - such as beef, honey, olive oil and fresh fruit and vegetables - already has to be shown on the label. This also applies where the failure to do so would mislead the consumer. This rule will now be extended to fresh meat from pigs, sheep, goat and poultry, at Parliament's request. The Commission will have to introduce implementing rules for this purpose within two years of the regulation's entry into force.

Country of origin labelling could in future be extended to other categories of food (such as meat when used as an ingredient, milk or unprocessed foods) but the Commission must first do impact assessments to weigh up the feasibility and potential costs of doing this.

The new rules will also ensure that consumers are not misled by the appearance, description or pictorial presentation of food packaging.

In addition, it will be easy to spot "imitation foods" - foods that look similar to other foods but are made of different ingredients, such as "cheese-like" foods made with vegetable products. Where an ingredient that would normally be expected has been replaced, this will have to be clearly stated on the front of the pack in a prominent font size and next to the brand name.

Meat consisting of combined meat parts must be labelled "formed meat". The same will apply to "formed fish".

Parliament adopted Renate Sommer's report by 606 votes to 46, with 26 abstentions. Once the legislation is published in the EU Official Journal, food companies will have three years to adapt to most of the rules, but five years for the rules on nutrition values.

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