ShapeShapeauthorShapecrossShapeShapeShapeGrouphamburgerhomeGroupmagnifyShapeShapeShaperssShape

Computerised livestock management aids business efficiency

by the Fish Site Editor
31 October 2007, at 12:00am

US - Lawson Software has expanded its partnership with Norwegian IT specialist Mercatus to use IT to manage livestock and fish. A new system is also planned for launch in the US, South American and Pacific rim.

The partnership, which is well established in Europe, will introduce a new management solution based on it's M3 Food and Beverage software - M3 stands for "make, move, and manufacture.

The system is developed specifically for the farming and production stages involved with of the beef, pork, poultry, and fish industries.

"Livestock producers are seeing a tremendous amount of pressure in the marketplace, from pricing pressures to the need for more globalisation," said Rob Wiersma, industry strategy director for Lawson. "They need powerful software solutions that will give them visibility and control across their entire value chain to allow them to compete, grow and manage increasingly challenging international regulations in a highly competitive global marketplace."

The effects of consolidation, global trading, governmental regulation, and large retail chains are squeezing profits and increasing the demands on efficiency - and greater computerisation is part of this.

Livestock operations face a number of business challenges that are forcing lower prices and require reliable and flexible delivery of large volumes of uniform-quality products. Also, these operations are subject to a wide variety of food safety laws and regulations that can vary by jurisdiction.

"We believe we can help livestock producers be much more effective in running their businesses," says Knut Eikeland, CEO of Mercatus, which has offices in Norway, Scotland, and Chile.

Already working
A company already using the software system is Marine Harvest, the world's leading farmed salmon seafood company. The Norway-based company uses M3 to match inventory with customer orders, to monitor demand, and track quality and production problems.

"Our customers expect us to meet their demands quickly, efficiently and consistently - at the same time they expect us to provide consistent and proven quality with every order," said Arnt Mjoen, IT manager for Marine Harvest, Norway.

The livestock solution system aligns inventory with customer orders, reacts to changing marketplace demands, and is also used to track quality and production issues throughout the growth and production stages of salmon operations.

For further details visit: www.Lawson.com

the Fish Site Editor