Company director David Robinson, took the presenter Cherry Healey to Ardmair near Ullapool, where they hand-fed the salmon and talked about sustainable farming. They further discussed the distribution chain which allows farmers such as Wester Ross to process and deliver their products to customers all around the world in record time.
The programme highlighted the importance of salmon farming in Scotland and the industry's positive impact on rural economy; with over 2,500 people being directly employed in the production of Scottish salmon and further 8,000 jobs in the supply chain.
Moreover, the programme touched on Brexit-related issues: "Putting businesses with our nearest neighbours in a state of flux.. makes long-distance markets more attractive. There are hopes that Britain's most important seafood export [salmon]... continues to expand," Robinson said.
Gilpin Bradley, managing director of Wester Ross Fisheries, said: “Being on What Britain Buys and Sells in a Day was not just a good promotion for our salmon but also for many successful businesses operating in rural areas of Scotland.”
Wester Ross is the smallest salmon farmer in Scotland, resisting the consolidation that has occurred throughout the rest of the sector. As Bradley explained: “We are not even the icing on the cake; we are the sprinkles on the top of the icing on the cake.”