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More than 10 million copies of the guide have been distributed since 1999 via zoos, aquariums, restaurants, retailers, universities and seafood suppliers, and up to 3 million more are expected to be distributed this year.
The guide is designed to raise awareness among consumers, seafood purveyors and chefs about the importance of buying seafood from sustainable sources. The guide also recommends which seafood should be avoided. The Seafood Watch guide has become somewhat of a ‘bible’ for many buyers in determining which fish they should purchase.
George Leonard, Science Director of Seafood Watch says: “We looked pretty closely at US farm-raised barramundi and it scored exceedingly well in all categories. It’s a clean fish, it’s grown in a recirculating system and the fishmeal conversion numbers are extremely good. So even though it’s a carnivorous species, when you look at all the elements, it really resolves all the environmental issues in a major way.”
Source: Fish Farmer Magazine