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Tassal Claims Tasmanian Exporter Of The Year Award

TASMANIA, AUSTRALIA - Tassal Tasmania Salmon claimed the 2011 Tasmanian Exporter of the Year Award at a ceremony in Hobart.

The Minister for Primary Industries and Fisheries, Bryan Green, congratulated Tassal, which is Australia’s largest salmon producer harvesting over 12,000 tonnes and 70 per cent of the country's salmon production.

Tassal also claimed the Tasports Agribusiness Award, which recognises outstanding export achievements in agricultural products, services or technology, including processed foods and beverages, and the forestry, fisheries and fibres industries.

“These annual awards are a great opportunity to celebrate and reflect on another outstanding year of success for Tasmania’s exporters, who are crucial to the growth of our State’s economy,” Mr Green said.

“Since 1986 Tassal has been the leading producer of fresh and smoked Tasmanian Atlantic salmon, servicing domestic and international markets."

“Growing premium quality salmon in the pristine Tasmanian waters has enabled Tassal to develop a highly branded value proposition in international commodity markets."

“Tassal employs over 700 people in its business, which encompasses fish farming, processing and retail outlets in Hobart and Melbourne.”

“By investing strategically in key sectors and playing to our natural advantages, Tasmania has an excellent chance to lead Australia in sustainable food production,” Mr Green said.

“The State Government’s new Economic Development Plan is key to that ambition."

“It’s all about growing our key sustainable industries, creating new products to suit changing markets, and creating the new jobs of tomorrow,” he said.

Mr Green said Tassal has achieved a 94 per cent growth in export sales over the past year, which has been attributed to its marketing strategy and relationships with international trading partners, while maintaining a commitment to environmental protection.

“Tassal is a world leader in sustainability and aquaculture innovation and is continually focused on product development, farming innovation, sustainability and customer service to its export market,” Mr Green said.

the Fish Site Editor

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