CAROPHYLL® Stay-Pink, which is derived from natural compounds, improves the feed structure enabling greater protection of the Astaxanthin during manufacture and handling.
Astaxanthin is the carotenoid that produces the typical rich 'Pink' pigmentation in salmon flesh - a trait consumers prefer. However, it can be a difficult chemical to protect during feed processing.
DSM's new technology addresses this issue and close consultation with customers demonstrates it is a significant innovation. This carotenoid is deemed necessary to meet the market needs and consumer preferences.
“With this innovation DSM once again demonstrates its strong commitment to the aquaculture market,” said Jos Schneiders, President Animal Nutrition and Health.
“With this second generation Astaxanthin, we are supporting DSM’s goal to create value for our customers. It’s a typical example of market-driven growth and innovation, one of the key pillars of DSM’s strategy Vision 2010 – Building on Strengths,” he added
CAROPHYLL® Stay-Pink is currently undergoing European registration as a sensory additive (EU Regulation 1831/2003) and feed manufacturers are expected to have access to the ingredient in the near future. Licensing procedures are also progressing in a number of other countries.