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Huon Re-brands and Consolidates

by Ellen Hardy
26 August 2008, at 1:00am

AUSTRALIA - Huon Aquaculture Group, a premium Atlantic salmon grower based in Tasmania, marked the re-launch of its brand and subsequent name change on 1 August, as it continues with growth plans.

The business has expanded in recent times to incorporate a number of brands, such as Springs, and the company believed the time was right to consolidate the operation behind the one master brand, reports AusFoodNews.

At the forefront of this change was the launch of all new packaging featuring the Huon brand.

The enterprise also expects to complete its acquisition of the Tasmanian based Southern Ocean Trout business in October.

According to AusFoodNews, co-owners Peter and Frances Bender began farming salmon in Tasmania in 1988. Since then they have successfully transformed the business into an internationally recognised premium producer of fresh salmon and value-added products and proved the Benders mantra, that not all salmon is the same.

Frances Bender advises that they have committed to new environmentally friendly initiatives and believe stress-free produce is a secret to their success. Our salmon are farmed in the pristine waters of the Huon Estuary and the Dentrecasteaux Channel, on the southern tip of Tasmania at the very edge of the Great Southern Ocean, Ms Bender said. The company adheres to worlds best practices, combining innovative research and development and a pristine marine environment to raise healthy, stress-free fish.

Ellen Hardy