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Credit Crunch: Frozen Fish Sales Heat Up

UK - According to the latest figures, frozen fish food sales are soaring. It is believed that the current credit crunch is turning consumers to products that do not have any waste.

Brian Young, Director-General of the British Frozen Food Federation,  reported that the retail frozen food market is now worth over £4.8 billion and growing at 5.0% per annum.

Young says, “I’m delighted with the continued acceleration of growth within all product sectors of the frozen food market. This pattern of expansion correlates with the fact that more consumers have switched to frozen food with a goal to minimise waste while still receiving the nutrients and vitamins locked in to frozen food.”

All product sectors within the retail frozen food market are reporting a growth in value. For instance, the fish sector is growing at 10.1% per annum, closely followed by the vegetable sector at 8.3% whilst savoury foods are enjoying a very impressive 6.8% growth.

The British Frozen Food Federation said that companies like Young's which has large manufacturing centres in Scotland and Grimsby, and Birds Eye are helping to promote the impressive growth in fish salads with strong promotions and innovative value for money new products.

Brian Young adds, “The trends that we are seeing today in the frozen food sector are set to continue and hasten over the forthcoming months. With the credit crunch still in full swing, consumers are realising the cost saving benefits of frozen food.”

Ellen Hardy

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