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Aquaculture in a Can: Research and Development

by Ellen Hardy
26 September 2008, at 1:00am

AUSTRALIA - Huon Aquaculture, one of Tasmania's most successful businesses, has revealed that research and development are key to ensure product quality and build consumer confidence for economic success.

The company has won a large slice of the market for Atlantic salmon and related products in Australia and is now pursuing export opportunities in France, the US, Hong Kong, Taipei and Japan, reports The Australian.

The company is estimated to produce around 10,000 tonnes of salmon a year under the Huon Tasmanian Salmon brand and employing about 400 people.

"We started with the idea that not all salmon are the same," managing director Peter Bender told The Australian.

"We have focused on creating salmon that are heavier and deeper in the body, offering better yields and efficiencies to processors. Our fish are acknowledged as having the most consistent flesh colouring in the industry, presenting more attractively at the retail level and supporting higher margins.

"When we moved into direct selling in 2002 and established the Huon brand, we knew communicating the quality of the product was the key.

"We gave demonstrations to retailers, and we still make a point of getting the product into the hands of well-known chefs. If you have faith in your product, that comes through in the marketing."

Most of the company's farms are in the waters of the Huon River and the D'Entrecasteaux Channel, which opens into the Southern Ocean. It is some of the cleanest water in the world they say, underpinning the quality of the product.

Ellen Hardy