Jamey Smith, executive director of the New Brunswick Salmon Growers' Association and member of the North Atlantic Aquaculture Council, told the New Brunswick Business Journal aquaculture salmon has been tainted in the media and sales have suffered.
Mr Smith said about four years ago, the image of harvested salmon took a hit when people were told that the fish was contaminated.
He said it was a miscommunication, because while there are low levels of contaminants in farmed salmon, there are much higher levels of the same contaminants in other fish and meats that people consume daily, the Busines Journal reports.
The guide, which will be distributed to grocery stores, restaurants and given away at public events, is designed to inform the public and hopefully change the minds of people who think it a dangerous food.
The brochure cites the Canadian Food Inspection Agency the US FDA and the Center for Science in the Public Interest as its sources of information for the facts outlined.
It informs the public that East Coast Atlantic Salmon is a good source of lean protein, is one of the best sources of omega-3 fatty acids, has lower levels of environmental contaminants than wild salmon, and other foods like eggs, butter, beef, pork, chicken and tuna and is tested regularly by U.S. and Canadian agencies.
Guide to Safety of Salmon
CANADA - The North Atlantic Aquaculture Council has made a bid to clean up the image of Atlantic salmon through a guide about the safety of eating harvested fish.